1 · Build the link

Two things define the tracking: the publication the visit comes from, and the campaign the link is for. Slugs are auto-lowercased & hyphenated.

https://www.randies.com

Domain is fixed. Leave blank for the homepage, or enter a path like /products/handle — pasting a full URL also works (the path is extracted).

The publication the visitor came from (GQ, Men's Health…). Fills utm_campaign and source=hearst-<slug>.  slug → —

What this specific link promotes — the campaign, magazine issue, or placement. Fills utm_content.

Generated link

Enter a publication…
ParamValueFor

2 · Print QR (SVG)

Vector — scales to any print size with no quality loss. Encodes the link above. Shown only for the QR code in print channel.

QR appears here

Print tip: long URLs make denser QRs. Keep the campaign slug short, use EC M, print at ≥ 2 cm, and always scan-test at the final print size.

URLs are built in the browser and never sent anywhere · taxonomy per guides/10-utm-taxonomy.md